Sales Hub/ Proposal Templates/ Proposal Writing

Proposal Writing

Use this page to structure a clear client proposal for any Frontier service or product. The goal is to explain the customer’s problem, Frontier’s solution, the value to the buyer, and the next step.

Step One

Define the problem

Show that you understand the customer’s current operation, pain points, needs, and improvement opportunity.

Step Two

Explain the solution

Connect Frontier’s service, product, people, and process directly to the client’s business need.

Step Three

Show the value

Make the benefits clear, including operational value, financial value, implementation support, and next steps.

Start Here

What is a proposal?

A proposal is a communication document or written plan presented to the buyer. It helps the buyer review the opportunity, compare options, and make an informed business decision.

Purpose

It supports the buyer’s decision

The proposal should make it easy for the buyer to understand what Frontier is offering, why it matters, and how it supports their business.

Balance

80% reusable, 20% customer-specific

Most proposals can use Frontier’s core service language, but the customer-specific section needs to reflect their actual business, pain points, and objectives.

Outcome

It should create clarity

The proposal should explain the problem, the proposed solution, the business benefit, the implementation path, pricing, and the next step.

Core Structure

Use this proposal flow.

For most proposals, use this structure before adding service-specific details.

1

Executive Summary

Briefly explain the service, what Frontier is offering, and why the recommendation matters.

2

Problem

Describe the customer’s business problem, operational challenge, or improvement opportunity.

3

Solution

Explain how Frontier’s service, systems, people, and process solve the problem.

4

Benefits

Show how the service features translate into real business value for the customer.

Longer Proposal Structure

Use this for larger opportunities.

When the opportunity is larger, more complex, or involves multiple decision makers, add more detail so the proposal can stand on its own.

Opening

Title Page & Executive Summary

Use the title page to focus the reader. Use the executive summary to highlight key points, critical information, and the reason the proposal is being presented.

  • Proposal title
  • Client name
  • Frontier contact
  • Summary of the recommendation
Section 1

Background Information

Document what you learned during the sales process and show the buyer that Frontier understands their business.

  • Industry background
  • Buyer background
  • Current operations
  • Improvement opportunity
  • Needs and objectives
Section 2

Proposed Solution

Explain what the customer needs to know about the proposed service, how it applies to them, and what benefits it creates.

  • Product or service description
  • Product application
  • Non-financial benefits
  • Financial benefits
  • ROI or payback method when applicable
Section 3

Implementation

Explain who will do what, how the service will be implemented, and when the client can expect each step to happen.

  • Implementation responsibilities
  • Timeline or schedule
  • Operational handoff
  • Business risk mitigation
  • Team overview when needed
Section 4

Seller Profile

Use this section to help the buyer understand Frontier’s credibility and why Frontier is the right partner.

  • Company overview
  • Relevant customers
  • References
  • Quality standards
  • Why Frontier
Section 5

Business Issues & Pricing

Clarify pricing, payment schedules, business requirements, and any important commercial details.

  • Fees and costs
  • Payment terms
  • Commercial assumptions
  • Operational requirements
Open Payment Schedule 2024

Presentation Tips

Ten things to present in your proposal.

Use these points when preparing to send or present the proposal.

1
Send it in advanceMake sure the buyer can read the proposal before the discussion.
2
Give each decision maker a copyMake it easy for every stakeholder to review the same information.
3
Use it to organize the presentationThe proposal should guide the conversation, not sit beside it.
4
Match the presentation lookThe proposal and presentation should feel connected and professional.
5
Keep it simpleDo not overload the buyer with unnecessary text.
6
Avoid too much textUse clear sections, short points, and only the detail needed.
7
Use builds where helpfulFor presentations, build ideas in a logical order instead of showing everything at once.
8
Use charts, tables, and mapsMake complex operational or pricing details easier to understand.
9
Refer to the proposalUse the document during the conversation so the buyer knows where to look.
10
PracticeReview the proposal before presenting so you can speak to the details clearly.

Buyer Expectations

Ten things a buyer expects to see.

Before sending a proposal, make sure the buyer can find these items clearly.

Business Need

Improvement Opportunity

Describe the buyer’s improvement opportunity, needs, objectives, and current operational challenge.

Solution

Product Application

Explain the proposed product or service and how it applies to the customer’s operation.

Value

Value Proposition

Make the buyer’s value clear. Explain how Frontier’s solution improves their business.

Delivery

Implementation Plan

Show how Frontier plans to deliver, onboard, support, and manage the service.

Trust

References & Frontier Information

Include relevant Frontier background, customer references, quality points, and credibility markers.

Commercials

Fees, Pricing & Costs

Include a complete description of fees, prices, payment schedules, and other costs where applicable.

Continue proposal development.

After reviewing proposal writing, return to the proposal template library or use the payment schedule when pricing details are required.

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