Digital Platforms for Sales
This page is for sales reps learning the internal platforms Frontier uses to organize outreach and support shipment activity. This is not a client-facing process page.
Apollo.io is for sales activity
Use Apollo.io to manage prospecting, account research, sequences, tasks, contacts, and sales follow-up.
Webship is for shipment workflow
Use Webship when the work involves shipment creation, barcode-supported tracking, and operational shipping activity.
Do not mix the tools
Apollo.io does not track shipments. Webship does not manage prospecting sequences. Keep the tool tied to the task.
Tool Guide 01
Apollo.io
Apollo.io is the sales team’s outbound workspace. Reps use it to organize prospecting, manage sequences, track tasks, and keep follow-up from falling through the cracks.
Use Apollo.io when you are working prospects.
Basic rep workflow
Do this first: Confirm the company, location, service fit, and whether the account already exists before adding or working contacts.
Look for: Decision makers, influencers, operations contacts, logistics contacts, supply chain contacts, or anyone tied to the service being targeted.
Use the sequence that matches: service line, market, campaign, region, or outreach purpose.
Use tasks for: calls, follow-up emails, LinkedIn touches, reminders, and next steps after a contact responds.
Tool Guide 02
Webship
Webship supports shipment workflow. The original page described Webship as a tool that keeps track of imports with barcode support. Use this guide to understand when a sales rep should know about it and when to ask operations for help.
Use Webship when the conversation becomes operational.
What reps should know before asking for setup support.
Ask internally: Does this account’s service type require Webship access or workflow support?
Clarify: shipment type, frequency, barcode needs, import flow, tracking expectations, and who will use the system.
Identify: the internal owner, client users if applicable, and the team responsible for completing setup.
Before promising anything: confirm setup requirements with the correct internal team.
Common Mistakes
Do not create tool confusion.
These are the mistakes that make platform pages hard for new reps to use.
Using Apollo like a shipment tool
Apollo.io is for sales outreach and follow-up. It is not where reps track imports or shipment movement.
Using Webship like a CRM
Webship supports shipment workflow. It is not where reps manage prospecting, sequences, or sales tasks.
Promising setup before confirming
Before telling anyone how access or workflow will work, confirm the setup path with the right internal team.
Final Checklist
Before using either tool.
Use this quick check so the rep knows where to go and what not to mix up.
Next step for the sales rep.
Use Apollo.io for sales activity. Use Webship for shipment workflow. Do not mix the two tools or describe either one as something it is not.