Transborder / CANADA-SHIP Proposal Template
Use this page to learn how CANADA-SHIP works, what problem it solves, when to bring it up with a prospect, and how to use the proposal language without sending a generic service dump.
What CANADA-SHIP is
CANADA-SHIP connects cross-border shipping, customs brokerage, consolidation, tracking, and delivery into one coordinated process.
When to lead with it
Lead with CANADA-SHIP when the client is frustrated by too many vendors, repeated clearances, unclear costs, delays, or poor tracking.
How to use the proposal
Use only the proposal sections that match the client’s shipping pattern. Do not send every CANADA-SHIP section by default.
Understanding The Service
What is CANADA-SHIP?
CANADA-SHIP is Frontier’s cross-border shipping solution for moving freight from the U.S. into Canada with fewer disconnected steps. A new rep should think of it as a way to connect freight movement, customs clearance, consolidation, tracking, and final delivery through one organized process.
It simplifies U.S.-to-Canada shipping
The client has product moving into Canada and does not want to manage every handoff separately between carriers, brokers, warehouses, and delivery partners.
Too many vendors create friction
Every extra handoff can create delays, unclear responsibility, tracking gaps, repeated fees, or confusion when something goes wrong.
You are selling fewer handoffs
Do not position this as only freight movement. Position it as a cleaner cross-border process with better coordination, visibility, and fewer repeated steps.
How To Sell It
What problem does CANADA-SHIP solve?
The client may not ask for CANADA-SHIP by name. Listen for the symptoms. If they mention cost, delays, multiple vendors, tracking issues, or repeated clearances, this page becomes relevant.
Repeated brokerage and shipping costs
Use this angle when multiple shipments are being cleared separately and the client may benefit from consolidation.
They cannot see where freight is
Use this when the client needs better tracking, shipment updates, or confidence in the cross-border process.
Too many parties are involved
Use this when the client is managing separate carriers, customs brokers, warehouses, and delivery providers.
Transit time matters
Use this when direct movement, fewer handling points, team drivers, or overnight routes are important to the client.
Freight is touched too many times
Use this when reducing handling points can lower the risk of damage, lost packages, or shipment confusion.
Canadian volume is increasing
Use this when the client’s Canadian business is growing and their current cross-border process is becoming harder to manage.
Qualify The Opportunity
Which CANADA-SHIP path fits?
Pick the path before using proposal copy. This keeps the proposal focused and prevents the rep from sending everything at once.
Single parcel imports
Use this path when the client needs support importing individual parcel shipments into Canada.
Multiple parcel or LTL shipments
Use this path when a Canadian company is shipping multiple parcels or LTL shipments from the U.S.
U.S. companies shipping to Canada
Use this path when a U.S. company needs a cleaner process for shipping parcel or LTL freight into Canada.
Discovery Questions
Ask before sending the proposal.
These questions help you choose the right CANADA-SHIP angle and avoid sending a generic proposal.
Are you shipping parcels, LTL, or both?
This tells you whether the opportunity fits single parcel, multiple parcel, LTL, or a blended solution.
Where are shipments coming from?
This helps determine whether the Itasca warehouse, cross-dock support, or U.S.-to-Canada routing should be discussed.
What is not working today?
This opens the door to cost, visibility, delays, too many vendors, handling issues, or slow transit times.
How often are shipments moving into Canada?
This helps identify whether consolidation, fewer clearances, or a more structured program makes sense.
How is customs clearance handled today?
This tells you whether Frontier’s brokerage support should be positioned as part of the solution.
What would make this easier for your team?
This helps move the conversation toward a quote, proposal, account setup, or service review.
Proposal Walkthrough
How to use the proposal language.
Keep the proposal language intact, but understand when each section fits. This helps you send the right version instead of sending one long service dump.
Single parcel shipments
Frontier’s CANADA-SHIP program provides a full-service cross-border solution for single parcel shipments. We will assist [company] throughout the entire process of shipping to Canada. Our collaborative program includes cross-border shipping, customs brokerage, tracking visibility, and support from one connected team.
When to use this section
Use this when the opportunity is focused on individual parcel shipments and the client needs a simpler cross-border process into Canada.
Multiple package shipments
Frontier’s CANADA-SHIP program provides a full-service solution for shipping multiple packages that will assist [company] throughout the entire process of shipping to Canada. This program can support cross-border shipping, consolidation, customs clearance, final-mile movement, and shipment visibility.
When to use this section
Use this when the client sends multiple parcels or LTL shipments and needs support connecting consolidation, customs, movement, and visibility.
Shipping from the U.S. to Canada made easy
Shipping LTL and parcel freight from the U.S. to Canada can be complicated. It often requires communication between multiple parties throughout the process. Frontier helps simplify this by connecting logistics, customs clearance, cross-dock support, and shipment visibility through one coordinated solution.
When to use this section
Use this when the prospect is frustrated by too many vendors, too many handoffs, or unclear responsibility in the cross-border process.
Consolidation for Market 2
Frontier’s CANADA-SHIP program can help [company] reduce brokerage fees and shipping costs that result from multiple or separate cross-border clearances. Our methods allow us to consolidate LTL or parcel shipments into one shipment and clear customs once.
When to use this section
Use this when multiple shipments are creating repeated brokerage activity, repeated clearance steps, or avoidable shipping cost.
Common Objections
What a rep may hear on a call.
These are not scripts. They are coaching notes so the rep knows how to keep the conversation moving.
“We already have someone handling this.”
Ask what is working well and what they would improve. If they mention visibility, repeated costs, or too many contacts, CANADA-SHIP may still be relevant.
“We only ship a few packages.”
Confirm whether that volume is expected to grow and whether the current process is creating friction for the team or the customer.
“We just need a rate.”
Do not jump straight to pricing. Ask enough questions to understand shipment type, volume, origin, destination, and current pain first.
“Cross-border shipping is too complicated.”
That is exactly the point of the conversation. Position Frontier as a way to simplify the handoffs and create a clearer process.
Support Resources
What to send and when to send it.
Use these resources based on where the client is in the sales conversation.
Important Forms
Send when the opportunity is moving toward setup or the client needs documentation to begin account creation.
Updated Rate Sheets
Use after the shipment type, volume, lane, and service need are understood.
CANADA-SHIP Campaign
Use campaign material when you need stronger positioning or sales language around the CANADA-SHIP offer.
Brochures & Mailers
Use client-facing material when the prospect needs a simple overview before a deeper proposal or setup discussion.
Past Proposals
Use past proposals to review structure and positioning, but always update scope, pricing, and current details before sending.
Setting Up a Transborder Account
Use this once the opportunity moves from proposal discussion into setup requirements and onboarding steps.
Next step for the sales rep.
Confirm the client’s shipping pattern, identify the actual pain point, choose the correct CANADA-SHIP proposal angle, and send only the resources that help move the opportunity forward.